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Lowest Diamond Price Guarantee

How Does the Since1910 Lowest Diamond Price Guarantee Work?

At Since1910 we offer a lowest diamond price guarantee! If you find a lower advertised price than our net price on an identical diamond, at a Competitor or Web Competitor (see below) within 7 days of making your purchase on our website or through our catalog, we will match that price! Simply call us at 1-800-979-1910 and we will match the price. Please remember to have proof of the low price available to fax or email when you call.

Since1910 reserves the right to reject any price match that cannot be verified by proof acceptable to Since1910 in its sole discretion.

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Which companies' prices does Since1910 match?

The qualifying competitors ("Competitors") are:,,, and If you find a lower price at a U.S. company not listed above which has similar channels of distribution (stores, catalogs, Internet) that you would like us to match, we reserve the right to review your request and match that price in our sole discretion.

Will provide a price match if the Competitor does not have the item in stock or states that quantities are limited?

No. Sometimes a Competitor will advertise a low price for a product while having only a limited supply of the item. If our Competitor is out of stock, or states in their ad that quantities are limited, the product is not eligible for the Low Price Guarantee. We reserve the right to verify that our Competitor has the product in stock at the low price.

Do you include delivery charges in the price match guarantee? always provides Free Shipping and therefore this inclusion is not necessary.

About our Pricing:

Although we make every effort to avoid errors, we are not responsible for printing or typographical errors. Our prices may vary based upon your order, delivery location(s) and the applicable retail store location. Prices and the availability of items are subject to change at any time. We reserve the right to limit the quantity sold including the right to refuse sales to resellers. We reserve the right to cancel or limit any purchase made contrary to the terms of any offer, discount, promotion or coupon or that otherwise is not in compliance with our Terms of Use or applicable state and federal law.

What are my payment options? accepts bank wire transfers and the following credit cards: Visa, Master Card, American Express and Discover.  We will provide a 1.5% discount for customers using a bank wire transfer.

We reserve the right to modify or cancel the Low Price Guarantee at any time without prior notice. Any modification will be effective immediately upon posting of the modified Low Price Guarantee Terms and Conditions on

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Trusted for 100 Years


  • 5th Generation family owned
  • Lifetime Diamond Warranty
  • Price Match Guarantee
  • Lifetime Diamond Trade In*


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Phone 1-800-979-1910




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