The Round Brilliant (aka brilliant cut) shape diamond is the most popular of diamonds shapes. It consists of 58 facets and displays the most brilliance, fire, and scintillation of all diamond cuts on the market today.

The Pear shape diamond (aka Teardrop) was highly popular during the Renaissance period. A Pear cut diamond is a half Oval and half Marquise. The stone is pointed at one end and rounded on the other. An ideal Pear cut has 58 facets offering a display of brilliance and fire.

The Emerald cut provides for a very elegant classic look and is known for its long lines. The pavilion (bottom portion of the stone) is cut with large rectangular facets to create an open effect or optical appearance.

The background of the Marquise cut diamond (aka Navette Cut diamond) is very interesting. It is believed that the Sun King, Louis the XIV wanted a diamond to be cut like the smile of his mistress, Marquise de Pompadour.

The Oval cut is an adaptation of the Round Brilliant and usually looks larger than a round stone of the same carat weight. It is a great alternative for someone wanting the look of the Round Brilliant, but also looking for something a little different. The length of the Oval accentuates long slender fingers.

The Radiant has the brilliance and fire of the traditional Round Brilliant but the shape of the Emerald and Asscher cuts. The Radiant was designed with 70 facets for the maximum amount of brilliance. It has cropped corners and is often slightly more rectangular over square shaped.

Princess shaped diamonds have sharp uncut pointed corners and with 58 facets are known for their brilliance and fire. There is no other rectangular or square shaped stone that comes close to the Princess in terms of brilliance.

The Heart is the ultimate symbol of love and is known as the most romantic of all shaped diamonds. The Heart cut diamond is essentially a Pear shaped diamond with a cleft at the top. It consists of 59 facets and is full of brilliance and fire.

The Cushion is not as brilliant as many of the more modern cuts, but has a very classic romantic look and definitely stands out from other shapes.

The Asscher shape diamond was developed in 1902 by the Asscher Brothers of Holland and is a variation of an Emerald cut. The Asscher cut is a stepped square cut also known as a Modified Square Emerald cut. This cut offers a small table (largest facet on a stone) high crown (top portion of the stone) deep pavilions (lower portion of the stone), and cut corners. With its 72 wide step facets it resembles that of an octagon and sparkles like the Round Brilliant. This cut is designed to draw your eye directly into the diamond.